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Smoke the Hash(tag)
Hashtags--created by placing a number symbol sign immediately before a word (e.g., #fourthmealdiarrhea)--act as topic organizers, distilling all Tweets to only those with the included tag, thereby helping to coalesce related messages into a coherent conversation, one easily followed by anyone interested in adding their own two cents. And you should put in your pennies too, by adding a pertinent hashtag alongside your URL and post title, aiming to snag some of the click-throughs coming from each tag's timeline. Want to be extra efficient? If possible, use it as word in the context of your title: "Movie career of #stevenseagal found dead in apt [link] reported by 15 Year Old News."
@Lanta, GA
Want to really target your traffic? The at symbol followed by the Twitterer's user name (e.g. @justsayburritno) ensures that the targeted user, regardless of who's following whom, will be notified of your Tweet on their homepage. Doing so allows you to specifically direct your message at someone, while, unlike with direct messaging, having your micro-gem available for everyone else to unearth. For example, by reading down #stevenseagal, you could find someone else who lost his hero the day he first watched Exit Wounds, and send them the link to your top five reasons why male ponytails are badass. Who's more motivated to click through your Moranis-ized link than someone who's already identified themself as a fan of your topic?
Of course, the underlying key here behind avoiding worthless, bowel movement update-esque Tweets, and instead providing value-add ones expertly aimed at your blog's targeted readership, is that the content to which you're linking--the material that should be soaked with your blood, sweat, tears and spilled 5-Hour Energy shot--is actually valuable. The way your Twitter campaign is really going to take off is by people other than yourself sharing it, a process in Twitterdom namely accomplished by re-Tweeting (i.e., copying your original message and posting it through their own account). And the only way they're going to do that is if they judge your content to be worthwhile--as in Above the Law, Marked for Death, or any other pre-'95 Seagal movie.
Bert Werdenstein is a gentleman by calling, a social media marketer by trade; he is skilled in the arts of blogging, SEO and video production. Read about all three at his blog www.werdofbert.com, or follow him on Twitter, @bertwerd. To see a customer testimonial video Bert created, visit www.integrateddatastorage.com.
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